Marketing Plan

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Promotional Strategies of the Marketing Plan
When you list your home with me, you get the entire Coldwell Banker team dedicated to selling your house in the least amount of time for the best price. Additionally, you get the expertise necessary to support you throughout the entire selling process. I will carry out my promises with a Marketing Action Plan uniquely designed for your property.

Promotional Strategy
I will work with you to develop a calendar of marketing activities to attract prospective buyers to your property.

Sunday Open House
For some properties, this will be a helpful marketing tool. A well-staged open house can be a powerful way to show off your property to interested buywers. Your house will be advertised in the Sunday edition of the Burlington Free Press as well. I will schedule your open house when appropriate, for the greatest impact on the market.

Snapshots Part of the Burlington Free Press Snapshots runs in the classifieds edtion of the Burlington Free Press, beginning on Thursday, and running through Saturday. It is a great way to add additional focus for an Open House.

Sunday Ad Appears on the Front Page of the Real Estate Section of the Sunday Burlington Free Press. The most exposure for your property and in full color. Your Sunday Open House will appear prominently within the ad. New listings are featured weekly.

Vermont : A Home For All Seasons Hickok & Boardman's Home Buyer's Guide is a widely read and extremely effective marketing tool. Recognized throughout the community, the Buyer's Guide is a unique blend of information and advertising. Having an extensive circulation, this publication includes an insertion into the Burlington Free Press, widespread newsstand distribution and direct mail lists and is targeted to reach motivated buyers.

The Real Estate Extra A Full-Color, 2-Page Ad within this Burlington Free Press Real Estate Supplement. Newest listings featured every month. 40,000 copies of this full-color, magazine-like publication are distributed within the Burlington Free Press once a month on Thursdays.

The Real Estate Guide The Real Estate Guide is a full-color monthly publication with a distribution of 20,000 and is an invaluable medium to give more exposure to your property.

National Network
When your home is listed, you will be provided with a "For Sale" sign on the property to help generate calls from prospective buyers. Well recognized throughout North America, the Coldwell Banker Hickok & Boardman "For Sale" sign promotes your property 24 hours a day, 7 days a week.

Direct Marketing Coldwell Banker Hickok & Boardman maintains an in-house marketing staff. Direct Mail flyers, postscards and letters are designed and sent to key market areas to atract buyers. By contacting the immediate neighborhood, we can obtain leads on potential buyers.

IN ADDITION...

Condition of the property
Implementing the practical steps in Coldwell Banker Home Enhancement Guide can help your property stand out from the competition. Your Sales Associate will help you determine the necessary steps to be taken for your home.

Price and Terms Offered
A thorough Competitive Market Analysis to help you determine a realistic price and terms for your property.

Negotiating and Managing the Sale
We will work to pre-qualify and pre-approve prospective buyers, we will assist you to negotiate terms that are favorable for you, and your situation. We will manage and execute the details needed to smoothly execute your transaction.

Follow-Up After the Sale
We will handle any remaining details after the sale to be sure your needs have been satisfied. We can answer any future questions you may have down the road perhaps concerning upgrades, additions or moves in the future.

We have 35 fulltime Residential and Commercial Agents

Hickok & Boardman Realty is the Number One Coldwell Banker Office in Vermont

We sell over 20% of all properties available for sale in and around Chittenden County.